Reputation Risk & The New Dynamics of Damage Control
What every banker must know about crisis, controversy and other public relations dilemmas
Without question, the single most potentially damaging risk to a bank’s valuable good name is public relations crisis, scandal or controversy. In this era of hyper-transparency and real-time media, even an isolated bad news event or situation can suddenly intensify with astonishing speed into a PR nightmare way out of proportion to whatever started it all. But many reputation threats can be mitigated or even avoided altogether by knowing the keys to effective preparedness and response:
….Working your bank’s reputation ecosystem to eliminate vulnerabilities that could cause a PR firestorm or throw gasoline on an existing one.
….How to quickly establish and maintain crucial credibility throughout any crisis.
.…Compliance and common sense in using social media to help manage a crisis.
….Why most “crisis communications plans” fail miserably, and how to make sure yours doesn’t.
Speakers: Steven Silvers, Partner at SilversJacobson, LLC, an executive consulting firm specializing in corporate reputation, risk communications and crisis management.