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Reputation Risk & The New Dynamics of Damage Control
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 Export to Your Calendar 4/26/2017
When: Wednesday, April 26, 2017
8:00 AM
Where: CBA 4th floor board room
140 east 19th avenue
Denver 80203
Contact: Mike Bintner
303-825-1575


Online registration is available until: 4/25/2017
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Reputation Risk & The New Dynamics of Damage Control

 

What every banker must know about crisis, controversy and other public relations dilemmas

Without question, the single most potentially damaging risk to a bank’s valuable good name is public relations crisis, scandal or controversy. In this era of hyper-transparency and real-time media, even an isolated bad news event or situation can suddenly intensify with astonishing speed into a PR nightmare way out of proportion to whatever started it all. But many reputation threats can be mitigated or even avoided altogether by knowing the keys to effective preparedness and response:

….Working your bank’s reputation ecosystem to eliminate vulnerabilities that could cause a PR firestorm or throw gasoline on an existing one.

….How to quickly establish and maintain crucial credibility throughout any crisis.

.…Compliance and common sense in using social media to help manage a crisis.

….Why most “crisis communications plans” fail miserably, and how to make sure yours doesn’t.

 

Speakers: Steven Silvers, Partner at SilversJacobson, LLC, an executive consulting firm specializing in corporate reputation, risk communications and crisis management. 

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